Joe Camel all over again?

Vaportrim-Fruit-Flavored-PuffsA new study finds big upticks in e-cig advertising targeting youth:

In the last several years, advertising for e-cigarettes has spiked. And since the product is not yet regulated in the same way as conventional cigarettes, that means some particularly impressionable populations are being targeted: young people.

Marketing has increased during programming that caters to adolescents and young adults, according to a new report published in the journal Pediatrics shows—something that has had activists and lawmaker up in arms for some time.

k300_flavors_fruitsAdvertising exposure for e-cigarettes increased 256% for young people ages 12 to 17 from 2011 to 2013. During the same period, exposure for young adults ages 18 to 24 spiked 321%. Over 75% of this advertising was shown on TV networks that cater to these age groups including AMC, Country Music Television, Comedy Central, WGN America, TV Land, and VH1. Over 80% of these ads were for the e-cigarette brand, blu eCigs.

This may offer some important lessons and opportunities for trials as we experiment with legalizing marijuana.

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3 responses to “Joe Camel all over again?

  1. I stopped smoking in 1991, and when i saw the Maple Pancakes/Vanilla Cupcakes ad, I almost bought a stick. I had to talk to someone about it and realize that I already know that nicotine is a pesticide, and flavoring it won’t change that. It’s really twisted how they’re marketing it.

  2. Astonishing to see this, yet when I think about it, entirely predictable. I’m reminded of the twisted genius of alcopops.

  3. Pingback: e-cigarettes not aimed at young people? Not much. - Recovery Review