A new study finds big upticks in e-cig advertising targeting youth:
In the last several years, advertising for e-cigarettes has spiked. And since the product is not yet regulated in the same way as conventional cigarettes, that means some particularly impressionable populations are being targeted: young people.
Marketing has increased during programming that caters to adolescents and young adults, according to a new report published in the journal Pediatrics shows—something that has had activists and lawmaker up in arms for some time.
Advertising exposure for e-cigarettes increased 256% for young people ages 12 to 17 from 2011 to 2013. During the same period, exposure for young adults ages 18 to 24 spiked 321%. Over 75% of this advertising was shown on TV networks that cater to these age groups including AMC, Country Music Television, Comedy Central, WGN America, TV Land, and VH1. Over 80% of these ads were for the e-cigarette brand, blu eCigs.
This may offer some important lessons and opportunities for trials as we experiment with legalizing marijuana.
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Published by Jason Schwartz
I have been an addiction professional and social worker since 1994. I started blogging in 2005 as the Clinical Director at Dawn Farm. I no longer work at Dawn Farm and am now the Director of Behavioral Medicine at a community hospital, and a lecturer at Eastern Michigan University’s School of Social Work.
Views expressed here are my own.
Keep in mind that the field, the contexts in which the field operates, and my views have changed over time.
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A new study finds big upticks in e-cig advertising targeting youth:
Addiction & Recovery News 
I stopped smoking in 1991, and when i saw the Maple Pancakes/Vanilla Cupcakes ad, I almost bought a stick. I had to talk to someone about it and realize that I already know that nicotine is a pesticide, and flavoring it won’t change that. It’s really twisted how they’re marketing it.
Astonishing to see this, yet when I think about it, entirely predictable. I’m reminded of the twisted genius of alcopops.