If I read the phrase “as addictive as cocaine” one more time I’m going to hit the bottle.
Anything that is either overused, pleasurable or has become vaguely associated with the dopamine system is compared to cocaine.
In fact, here is a list of things claimed to be as addictive as the illegal nose powder in the popular press:
And here is a scientifically verified list of things genuinely addictive as cocaine:
[via Andrew Sullivan]